Updated: Sep 9
AFC Darwen are delighted to announce the commencement of a partnership agreement with Surridge Sports which will run for an initial 4 year period.
In announcing the agreement, Graham Walsh, Commercial Director of AFC Darwen commented:-“The deal that has been reached where Surridge become exclusive suppliers and partners of teamwear and leisurewear to the Club for the next 4 years, is an example of how far the Club has come in recent years. To be able to announce this partnership with a renowned brand such as Surridge, is testimony and recognition to this progress and how the Club is viewed, and we look forward to developing the AFC Darwen brand in conjunction with Surridge over the coming months and years.
We have already launched a highly successful “vintage” shirt based on the Netflix series The English Game and, are looking forward to the reveal of the new first team playing kit along with the new club kit over the coming days.
Additionally, we will be launching a web shop where members and season ticket holders can purchase replica kit and a range of leisure wear products and, enjoy reduced prices as a benefit of being part of the Club.
This is a great deal for both parties.
Charles Lord, Managing Director of Surridge and SDL Group Ltd commented:-
“The partnership reflects our intentions in football and we are delighted to be working with Graham and the team at AFC Darwen, which is clearly a Club with a community spirit whilst retaining a huge desire to progress in the football pyramid and I’m sure this will be a great success for both parties”